Zekelman Industries, the leading independent steel pipe and tube manufacturer in North America and an innovator in modular design and construction, will showcase its electrical products and Mission Critical capabilities at the 2026 NECA Convention & Trade Show, taking place October 5-7 at the Mandalay Bay Convention Center in Las Vegas. Attendees can visit Zekelman at Booth #3734.
Zekelman’s presence will be hard to miss before attendees even reach the show floor. The company is taking over advertising throughout Harry Reid International Airport with its recently launched Mission Critical campaign, extending the message that large, complex projects can benefit from simpler sourcing, domestic manufacturing, and earlier collaboration with manufacturing partners.
Launched nationally in September, the Mission Critical campaign highlights Zekelman’s ability to serve as a single source for steel products and project support across data centers, largescale manufacturing facilities, and other critical infrastructure. Zekelman companies provide products for structural support, electrical raceways, mechanical piping, and other applications, all backed by engineering support, nationwide distribution, and 3.3 million tons of capacity across 17 U.S. manufacturing facilities.
“Mission-critical projects don’t have room for uncertainty; contractors need to know the products they need will be available, that schedules will be met and that their manufacturing partners will be there when challenges arise,” said Kevin Heffernan, President, Electrical Business at Zekelman. “NECA gives us an opportunity to talk directly with the people building these projects about how we can simplify sourcing, support them earlier in the process and help keep their work moving.”
At Booth #3734, attendees can connect with representatives from Zekelman’s electrical businesses, including Wheatland Tube, Western Tube and Picoma. Together, the companies offer a broad portfolio of electrical conduit, EMT, elbows, couplings, nipples and related products manufactured in North America.
